I came across an interesting article on the use of computer games to deliver mosquito nets. Basically a simple game has been set up in which the user has to race the setting sun to deliver as many mosquito nets to African families. The more nets delivered the more lives saved from malaria. When the game ends you are directed to donate money to send a real net to a real African family. I guess people just don't donate anything these days unless they get something tangible in return. Its like donating blood to get the little mars bar at the end. Donating mosquito nets because you had a few minutes of enjoyment out of a game.
Having said that it is a useful medium to get people thinking about the issues, and has the advantage over tv ads or something similar in that it is easily accessible, more engaging by being interactive and the donation is a continuation of the process. Instead of watching a tv ad and then going to the phone or the internet to make a donation this is just a simple mouse click away. It make the donation process more seamless giving less reason not to follow it through.
The article can be seen here:
Serious Games: Play Game, Combat Malaria In Africa
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